persistent dynamic content allows it to be found more easily. The more easily it is found, the more dynamic content will be created and the more easily it will be found, etc… Five - Track the inbound results Sharing of your white papers was happening before, the problem was you weren’t able to capture any information about who was sharing with whom. And sharing on social networks was difficult and time consuming. With a platform-based social delivery method, not only will it increase sharing of your content exponentially, but you’ll also now be able to track and capture all sharing activity as new inbound leads. You can easily include a registration form, which was difficult and time consuming to do in PDF. You will also be able to track: • Most popular white papers • How often sharing happens • Most popular sharing channels • Page visits • Page views • Most popular pages Over time you can begin to build profiles of your content, and your registrants to better identify your best content, and most importantly, your best prospects as revealed by their site activity. Get Started B2Lead can deliver your white papers to incorporate all the principles outlined in this paper using our Social White Papers platform. We can get you started quickly and easily to deliver your white papers socially. Contact us today to find out how we can work with your existing white paper program.
