According to trends in a recent survey of business readers, your white paper campaigns may be leaking up to 34% of your audience on mobile devices and 53% on social networks. These leaks can cost you valuable leads.

There is a major shift in the way white papers are being consumed. Your business audience now relies on mobile devices and social networks more than ever to stay connected, read your content and research purchases. The old way of delivering white papers via email and PDF is no longer enough by itself.

This informative paper explores the trends driving the new business reader and the new opportunities for recapturing and converting these new elusive audiences as registrations/leads.